Strategy is 'how' an organisation plans to reach its new vision or end state. This plan needs clear and appropriate objectives along with measurable key performance indicators (or KPIs), so that progress can be accurately tracked and tested over time.

Strategy also inspires and clarifies for each individual working within an organisation how it is plans to achieve the vision. An articulated strategy provides the framework for ideas to be developed and the resulting projects to be selected. The projects are selected based on their assigned valuation, which indicates their ability to create strategic value. Strategic value is an event or idea that will produce a comparative advantage for the organisation.

If done correctly, the organisation will create strategic value and produce and sustain a competitive advantage. When done incorrectly, the strategy can fail to create, and even destroy, value, placing an organisation in a state of persistent competitive disadvantage.

mbh works with organisations to develop strategic management plans, which include market analysis, competitor analysis, and identification of key performance indicators. This also consists of implementing systems to track progress in embedding the KPIs into the project selection and portfolio optimisation phases. mbh assists in finalising the strategy with facilitated workshops and by using the balanced scorecard approach for strategy formulation. The end result is not simply a strategy document, but an entire system and process to begin implementing, tracking and course correcting the strategy as a project progresses.