Strategic management is about formulating the ultimate vision of an organisation and then setting its direction towards that vision, or end state. It is shocking how many organisations commence and complete large, multi-million dollar projects without first having a clear sense of the current problem or challenge, what needs to be done to ameliorate the problem, and what will be the look of the ideal, sought after end state.

A formulated and adopted strategy is an approach to a long term end state. This strategy needs strategic objectives or key performance indicators (KPIs), so that progress can be tracked over time. It is against these KPIs that new ideas are assessed. Each new idea adds value as measured by its ability to achieve progress towards the organisation's strategic objectives. These ideas therefore must align to the strategy of the business if they are to add value.

mbh equips organisations with the knowledge and tools to nimbly ascertain whether current initiatives are guided by concrete KPIs and have a tangible, achievable end state that properly addresses the prevailing challenge(s). We base our advice on several tested strategic formulation approaches, including balanced score card, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, and SUCCESS (Scale economies, Uniqueness, Culture, Channel of distribution, Externalities, Segmentation & Differentiation, and Skills of Employees) analysis. mbh also works closely with clients to ensure that specific, measurable KPIs are in place for each project, so that each initiative's progress in reaching its desired end state can be easily tracked and managed to success.